The blog

Notes from the work

Guides on SEO, ads, content, and web. We write about what we run into with real client accounts, so it skews practical.

The Local SEO Checklist Every Small Business Needs in 2026

A practical, no-fluff checklist to help your local business show up in the Google map pack and win more nearby customers.

AI assistants are becoming the new search box. Here is what Generative Engine Optimization (GEO) is and how to get your brand cited.

Five proven levers to bring down your cost per acquisition and make every advertising dollar work harder.

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