Peak Fitness: from break-even ads to 3.8x ROAS
A funnel rebuild and disciplined paid-ads program that turned a boutique studio's ad spend into predictable, profitable memberships.
Peak Fitness was spending on ads with no tracking and a leaky website, so they had no idea what worked, and memberships had plateaued.
The challenge
Peak Fitness was running ads on instinct: no conversion tracking, a slow and cluttered website, and a sign-up flow that lost people at every step. Spend went out the door with no clear return, and membership growth had stalled.
What we did
- Rebuilt the landing page and sign-up funnel for speed and a single, focused conversion path.
- Installed airtight tracking, pixels and conversion events wired across Google and Meta so every lead was attributable.
- Restructured the ad account with tight audiences, fresh creative, and an offer that resonated.
- Optimized weekly, shifting budget to the campaigns and creatives that actually drove memberships.
The results
Four months in, the studio hit a 3.8× return on ad spend, lifted landing-page conversion by 38%, and cut cost per new membership by nearly a third, with full visibility into exactly which campaigns drove the growth.
"Tech Tide rebuilt our funnel and ran our ads, we went from guessing to a 3.8× ROAS in four months. They feel like our in-house growth team, not an agency."
Talk to us before you decide anything
The first call is 30 minutes and free. We'll look at what you're doing now, tell you what we'd change, and you keep the plan either way.