Peak Fitness Studio — from guesswork to 3.8× ROAS
A funnel rebuild and disciplined paid-ads program that turned a boutique studio's ad spend into predictable, profitable memberships.
Peak Fitness was spending on ads with no tracking and a leaky website, so they had no idea what worked — and memberships had plateaued.
The challenge
Peak Fitness was running ads on instinct: no conversion tracking, a slow and cluttered website, and a sign-up flow that lost people at every step. Spend went out the door with no clear return, and membership growth had stalled.
What we did
- Rebuilt the landing page and sign-up funnel for speed and a single, focused conversion path.
- Installed airtight tracking — pixels and conversion events wired across Google and Meta so every lead was attributable.
- Restructured the ad account with tight audiences, fresh creative, and an offer that resonated.
- Optimized weekly, shifting budget to the campaigns and creatives that actually drove memberships.
The results
Four months in, the studio hit a 3.8× return on ad spend, lifted landing-page conversion by 38%, and cut cost per new membership by nearly a third — with full visibility into exactly which campaigns drove the growth.
"Tech Tide rebuilt our funnel and ran our ads — we went from guessing to a 3.8× ROAS in four months. They feel like our in-house growth team, not an agency."
Ready to ride the tide?
Book a free 30-minute strategy call. We'll show you exactly where your fastest growth is hiding.